As development lead and Country General Manager for Emaar Jordan, served as a board member of the Dead Sea Company as the primary interface with majority partner, The King Abdullah Fund; reporting to King Abdullah’s Royal Court and King Abdullah’s chief of staff. Led the setup and running of Emaar's Jordan office, initiating, and developing Emaar’s first project in the Kingdom at the Dead Sea. Samarah - Dead Sea Resort and Spa is a 400-acre project directly on the Dead Sea and includes two hotels, 1,000 homes, 17,000 square meters retail. Responsibilities included developing the initial master plan, building the staff, all legal issues development, design, construction and financial management of the company.